16 creative ideas for your email signature

16 creative ideas for your email signature from Liz Hall Design

The humble email signature sits at the bottom of the hundreds of emails we send every year but how much thought do we put into it other than the standard logo, contact information and social media icons?

Did I really say hundreds of emails a year? That’s hundreds of opportunities to market your business and get extra exposure where it’s needed.

I’ve put together a list of different things you can add to your email signature to give your business that little extra promotion. Continue reading “16 creative ideas for your email signature”

8 great tips to make your brand look consistent

8 great tips to make your brand look consistent from Liz Hall Design

Creating consistency with our marketing materials is always at the forefront of our minds, or at least it should be. It’s how we become recognisable to our customers and potential customers. And it’s also how we stand out from our competitors.

Creating a brand style guide is a great start as it keeps us on track. I create one for every logo design job and adher to it myself so I keep myself on track. It’s very easy for the designer in me to get carried away. And just because the design is nice, it doesn’t mean it’s right for the brand.

Continue reading “8 great tips to make your brand look consistent”

10 creative ways to use your business card for marketing

10 creative ways to use your business card for marketing - Liz Hall Design, logo designer, graphic designer

Your business card is probably the smallest piece of marketing you use for your business but it has such HUGE potential. After a networking event or client meeting, the humble business card is the one thing that stays with your potential customer.

This tiny piece of cardboard is a tiny piece of your business, a tiny piece of you. And I see so many business cards which are either blank on the back (such a waste) or they’re not using the back to their full potential.

Fortunately, because most of us go through business cards pretty quickly, it’s not usually too long before you’re ready for a reprint. And when you are, have a think about some of the following ideas. Could you use them for your cards and make them work that little bit harder for you? Continue reading “10 creative ways to use your business card for marketing”