Get your business branding looking its best for the New Year

Liz Hall Design - business branding

Have you done much with your branding recently? Are you conscious of it or is it something you vaguely know you should be doing? Or do you think your small business doesn’t need it?

Well, firstly your brand is your reputation – it’s what your customers and acquaintances are saying about you and your business when you’re not around. So, pretty important then.

Why should a potential customer choose your business over a competitors? What can give you the edge over your competitors and entice customers your way?

I have a few ideas how to get your branding and business looking its best this year so you get recognised and stand out from your competitors.

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10 ways to promote your small business with stickers

promote your small business with stickers - Liz Hall Design - logo design, graphic design. Bradford

I absolutely love stickers but they are an overlooked marketing tool. Cost effective to print, they can be used in any number of ways to promote your brand, quickly and easily.

They come in a range of shapes and sizes and used well, can really enhance your brand. Print a generic design and it will work on a large range of marketing for a number of years, or print a small run for a specific campaign or event.

You can provide your customers with extra information about your business, prices, information on products and services, direct them towards your social media, or even tempt them with special offers.

Just think creatively how you can use them to market your wellness business and raise your brand awareness.

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16 creative ideas for your email signature

16 creative ideas for your email signature from Liz Hall Design

The humble email signature sits at the bottom of the hundreds of emails we send every year but how much thought do we put into it other than the standard logo, contact information and social media icons?

Did I really say hundreds of emails a year? That’s hundreds of opportunities to market your business and get extra exposure where it’s needed.

I’ve put together a list of different things you can add to your email signature to give your business that little extra promotion. Continue reading “16 creative ideas for your email signature”

8 great tips to make your brand look consistent

8 great tips to make your brand look consistent from Liz Hall Design

Creating consistency with our marketing materials is always at the forefront of our minds, or at least it should be. It’s how we become recognisable to our customers and potential customers. And it’s also how we stand out from our competitors.

Creating a brand style guide is a great start as it keeps us on track. I create one for every logo design job and adher to it myself so I keep myself on track. It’s very easy for the designer in me to get carried away. And just because the design is nice, it doesn’t mean it’s right for the brand.

Continue reading “8 great tips to make your brand look consistent”

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