Have you done much with your branding recently? Are you conscious of it or is it something you vaguely know you should be doing? Or do you think your small business doesn’t need it?
Well, firstly your brand is your reputation – it’s what your customers and acquaintances are saying about you and your business when you’re not around. So, pretty important then.
Why should a potential customer choose your business over a competitors? What can give you the edge over your competitors and entice customers your way?
I have a few ideas how to get your branding and business looking its best this year so you get recognised and stand out from your competitors.
Continue reading “Get your business branding looking its best for the New Year”
You have a small business, right?
You have a logo? You might be thinking about one?
I spend a large chunk of my time designing logos and just recently I’ve been getting lots of feedback from my customers – more business cards are being picked up, it’s easier to do their marketing, the actual design process helped changed the focus of their business.
If your business already has a logo, have a read and remind yourself of what your logo actually does for your business and then try find some new ways to make more of it – your email signature, a freebie download or a social media post.
If you’re debating about investing in a logo then definitely have a read to see how a logo can help grow your business and how it can help make your marketing so much easier.
Continue reading “10 reasons your brilliant business deserves a logo”