Have you done much with your branding recently? Are you conscious of it or is it something you vaguely know you should be doing? Or do you think your small business doesn’t need it?
Well, firstly your brand is your reputation – it’s what your customers and acquaintances are saying about you and your business when you’re not around. So, pretty important then.
Why should a potential customer choose your business over a competitors? What can give you the edge over your competitors and entice customers your way?
I have a few ideas how to get your branding and business looking its best this year so you get recognised and stand out from your competitors.
Continue reading “Get your business branding looking its best for the New Year”
There are lots of places to seek inspiration for your company logo. Even if you want to work with a graphic designer such as myself rather than Do It Yourself, you will want to think about your company values and the image you want to convey.
It’s therefore a great idea to look at some examples and select some concepts you like that you can show to your graphic designer.
You might be thinking: where do I look for inspiration for my logo?
Well, here are 10 great places to look for logo ideas.
Be aware though – don’t copy another logo. Besides breaching their trademark, part of your business success will depend on you establishing what makes you different to your competition, so make sure your logo is unique.
Continue reading “Ten best resources to get inspiration for your logo – Guest Blog from Dipitus”
A marketing freebie is a great asset for your business – you can tempt people to sign up to your email list, use it as a Thank You to your customers, or simply to show your expertise and have as a download on your website or on your social media.
So how do you start? Well, I can give you a few tips from the design side but unfortunately, coming up with the content is your first job!
Continue reading “10 useful design tips for your marketing freebie”
You have a small business, right?
You have a logo? You might be thinking about one?
I spend a large chunk of my time designing logos and just recently I’ve been getting lots of feedback from my customers – more business cards are being picked up, it’s easier to do their marketing, the actual design process helped changed the focus of their business.
If your business already has a logo, have a read and remind yourself of what your logo actually does for your business and then try find some new ways to make more of it – your email signature, a freebie download or a social media post.
If you’re debating about investing in a logo then definitely have a read to see how a logo can help grow your business and how it can help make your marketing so much easier.
Continue reading “10 reasons your brilliant business deserves a logo”
You’re only a small business, you’re self employed, your desk is the kitchen table. So why on earth would you bother with brand guidelines? That’s just for big, corporate companies, isn’t it? Little old you doesn’t need fancy brand style guide.
Well, for a start, don’t knock your small business (Steve Jobs started in his parents garage). But more importantly, you have a brand whether you know it or not.
Your logo is the visual identity of your business, it’s how your customer recognises you. Your brand is how your customer feels about your business, and this encompasses every thing you do in print and online. So whether you’re bothered about branding or not, your customer is out there seeing and reading everything you put out there and forming an opinion.
Now, it’s starting to look more important. Good, because I’m going to help you put together some simple guidelines which you can refer to regularly (and update if you need to) and these will be the foundation of every contact you have with your customers, and your potential customers. They will help you create consistency making you more recognisable to your customers and help you stand out from your competitors. Continue reading “Why does my small business need a brand style guide?”
How often do you think about your logo? Is it something you put together yourself when you first started up? Or have you been in business a while and don’t think about it any more? Perhaps you’re thinking about it all the time. Is a logo really that important?
Well, the job of your logo is twofold. Firstly it has to make your business recognisable to your customers. And secondly, your logo has to make your business stand out from your competitors. Whether you think it or not, it does a really, really important job.
Lots of elements have to come together to make up a logo – colours, font, graphic, style, layout. And each of these go towards creating an overall impression of your business. Are you fun, quirky, serious, modern, traditional?
When I mention Apple, Nike, McDonalds, you can immediately imagine their logo and feelings about their company spring to mind. Now we’re looking at things on a much smaller scale but how do your clients and competitors feel about you when they see your logo?
Be honest and take a good look at your current logo. Or ask your clients what they think (friends and family are usually too polite to give an honest answer!)
Then see if you answer Yes to any of the following questions: Continue reading “4 reasons it’s time to update your logo”