9 things every leaflet should include

Designing an A5 flyer is something most businesses do, to promote themselves when starting up or for events and special offers. It’s the easy and cost effective option. But it’s also a very saturated market so your flyer has to work harder.

It’s not just about making it look pretty, there are some very essential pieces of information that need to be on your flyer in order for it to do it’s job properly.

Whether you’re using a designer or creating it yourself, here’s 9 things to remember to include on your next leaflet.

Snappy title

Capture the attention of your potential customer by creating a short, simple, straight to the point title. People may just glance at your flyer so you need to get your point across pretty quickly. If it’s not obvious, people won’t read on and they might not even bother to pick it up.

A sentence of explanation

Now that you have got your potential customers attention, you can go into more detail. What is the point of your leaflet? Are you promoting an event, informing people what packages you offer or explaining how a particular service or product you offer works? Do you have a special offer on?

Eye catching photo

One big image is more attention grabbing than lots of small images dotted around especially on the font of your leaflet. If your leaflet is double sided then a couple of smaller images on the back can work but remember you can never be sure which way round people might pick it up.

Call to Action

Once a potential client has read your leaflet, what do you want them to do? Do you want them to call you to book an appointment, buy a ticket, email you for more information? Tell people exactly what you want them to do. Make it really clear for them and if they’re interested they’ll do it.

Social media

Remember to include your social media details on your leaflet. You can let people know you’ll be posting updates on your event, new products or helpful tips and information. Even if people aren’t ready to buy now, they might do in the future so encourage them to stay in touch via social media.

Contact details

Let people know how they can contact you – make it nice and easy for them. Phone, email or address if you have premises. If you want people to phone to arrange an appointment or email for more information, make a feature of it. Make it nice and big and easy to see. If you’re running an event people will want to know where it is.

Website

Always include your website, it’s your 24 hour shop which never closes. Potential customers might want to check you out before they commit to buying from you. Or you can direct them to your website for more information. There’s only so much information you can fit on a leaflet so direct people else where if more explaining is needed.

Logo

Your logo really helps build your brand awareness, especially if people have already seen it. Perhaps on your business card, your email signature or your website. So don’t forget to include your logo, ideally on the front and back. Remind people who you are. But don’t let your logo over shadow your leaflet, it needs to be on there but not overly prominent.

Brand colours

And while we’re on the subject of logos, ensure your leaflet also follows your brand guidelines – use your brand fonts and colours. Use your brand colours for your fonts and also try to use images that complement those colours for a more cohesive effect. Your images should balance with each other even if you’re using stock photography.

And finally

A5 flyers are great for promoting events and special offers or for leaflet drops. They tend to be printed on thinner paper and are likely to be folded and thrust into pockets or bags. If you’re looking for something more durable or longer lasting, other options might be better for your business. Take a look at my blog here >> 10 leaflet ideas to inspire your next marketing project.

Otherwise, keep it simple, clear and straight to the point with a clear Call To Action. Oh, and don’t forget those contact details! You’d be surprised how often they get missed off.

Did you find this blog useful? Is there anything I’ve missed off? Let me know in the comments.

Liz x

You’re only a small business, you’re self employed, your desk is the kitchen table. So why on earth would you bother with brand guidelines? That’s just for big, corporate companies, isn’t it? Little old you doesn’t need fancy brand style guide.

Well, for a start, don’t knock your small business (Steve Jobs started in his parents garage). But more importantly, you have a brand whether you know it or not.

Your logo is the visual identity of your business, it’s how your customer recognises you. Your brand is how your customer feels about your business, and this encompasses every thing you do in print and online. So whether you’re bothered about branding or not, your customer is out there seeing and reading everything you put out there and forming an opinion.

Now, it’s starting to look more important. Good, because I’m going to help you put together some simple guidelines which you can refer to regularly (and update if you need to) and these will be the foundation of every contact you have with your customers, and your potential customers. They will help you create consistency making you more recognisable to your customers and help you stand out from your competitors. Continue reading “Why does my small business need a brand style guide?”