You’re thinking you need to do some marketing, you need some sort of a flyer. An A5 flyer will do. Everyone gets those so it’s fine for you too. But is it?
Now don’t get me wrong, A5 flyers are a classic and have their place. If you’re doing a leaflet drop or you need something cheap and throwaway then this is perfect. Gardeners, trades, garages, promoting an event, new restaurant in town – you’re just letting everyone know you’re here. Get 5,000 printed. Perfect.
But what if you want to create marketing collateral that people will keep, not just fold in half and shove in a pocket or handbag. And yes, we’ve all done it with flimsy flyers.
What if you want to look more professional? What if you want to stand out more? What if you don’t want to give your leaflet to the masses but rather to your super customer who will hopefully buy your products or services?
What if you don’t need 5,000 flyers to sit under your desk for the next five years? You’d be fine with a few less and really think about who to give them out to – a particular networking event, a conference, a fayre, on your counter if you have a shop, a place where you know your super customer will see them and hopefully pick them up.
If you’re looking for something a little different or you just need some inspiration, I have five alternatives for you to think about.
A6 postcard design
An A6 postcard is half the size of A5 and while it might initially seem small, take a critical look at your text and images. If you’re just throwing everything at it for the sake of filling space, you might find you can lose a paragraph or tighten up a couple of sentences. Pick one strong image that sums up your brand, dump all the tiny space fillers. You might find that A6 is plenty.
It’s a great cost effective alternative to the A5 flyer making it ideal for promoting a pop up shop, a new exhibition or a list of the services you offer.
A7 postcard design
If you thought A6 was small, A7 is half the size again. But sometimes, less is more. Get straight to the point, add your contact details, what more do you need? If you have the right image and message for your super customer, you don’t need waffle.
An A7 postcard is a great size for promoting a new restaurant, a sneak peek of a new product or a new yoga class.
DL postcard design
The DL postcard is a great all rounder as it can be used both portrait and landscape depending on your needs. It’s a popular shape with my customers and just the right size for a variety of promotions.
Ideal to use portrait for a price list, menu or voucher. Use landscape for a glamorous invitation, a networking giveaway or special offer.
Square postcard design
I won’t lie, I do love a square postcard! It’s my favourite to design and always has the wow factor. If you’re looking to stand out from the crowd and create a statement then this is the way to go.
Brilliant for an exhibition handout or trade show giveaway, a wedding fayre or restaurant event.
A5 slim postcard design
Finally, for some thing totally off the beaten track, how about an A5 slim which is half the width of an A5 flyer. A very unusual shape so guaranteed to make an impact.
Use it for a special offer voucher, invitation or to promote fitness classes.
So next time you’re looking for new marketing materials, have a good think about what you actually want to say and what you need to say.
And consider the five lovely alternatives to the A5 flyer.