Get your business branding looking its best for the New Year

Liz Hall Design - business branding

Have you done much with your branding recently? Are you conscious of it or is it something you vaguely know you should be doing? Or do you think your small business doesn’t need it?

Well, firstly your brand is your reputation – it’s what your customers and acquaintances are saying about you and your business when you’re not around. So, pretty important then.

Why should a potential customer choose your business over a competitors? What can give you the edge over your competitors and entice customers your way?

I have a few ideas how to get your branding and business looking its best this year so you get recognised and stand out from your competitors.

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Ten best resources to get inspiration for your logo – Guest Blog from Dipitus

Liz Hall Design - guest blog Dipitus

There are lots of places to seek inspiration for your company logo. Even if you want to work with a graphic designer such as myself rather than Do It Yourself, you will want to think about your company values and the image you want to convey.

It’s therefore a great idea to look at some examples and select some concepts you like that you can show to your graphic designer.

You might be thinking: where do I look for inspiration for my logo?
Well, here are 10 great places to look for logo ideas.

Be aware though – don’t copy another logo. Besides breaching their trademark, part of your business success will depend on you establishing what makes you different to your competition, so make sure your logo is unique.

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10 useful design tips for your marketing freebie

design tips for your marketing freebie - Liz Hall Design, logo design, graphic design, Bradford

A marketing freebie is a great asset for your business – you can tempt people to sign up to your email list, use it as a Thank You to your customers, or simply to show your expertise and have as a download on your website or on your social media.

So how do you start? Well, I can give you a few tips from the design side but unfortunately, coming up with the content is your first job!

Continue reading “10 useful design tips for your marketing freebie”

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