You have a small business, right?

You have a logo? You might be thinking about one?

I spend a large chunk of my time designing logos and just recently I’ve been getting lots of feedback from my customers – more business cards are being picked up, it’s easier to do their marketing, the actual design process helped changed the focus of their business.

If your business already has a logo, have a read and remind yourself of what your logo actually does for your business and then try find some new ways to make more of it – your email signature, a freebie download or a social media post.

If you’re debating about investing in a logo then definitely have a read to see how a logo can help grow your business and how it can help make your marketing so much easier.

Your business looks professional

First impressions count and having a logo in your business card, your social media and your website creates a good impression and appeals to customers as professional.

It’s just the way of the world nowadays that people expect a logo and would more than likely choose to buy from a business with a nice logo than one without. It just makes you look my professional.

Your business looks trustworthy

When buying a product or service, people tend to go with who they trust. And rightly or wrongly, if a business has a logo it tends to look more trustworthy than one which hasn’t.

Even if you have a very new business, a logo will make it look more trustworthy.

Your business is recognisable

Having a logo unique to your business makes your recognisable – you look different to the rest of the businesses out there. Chances are, your business is one of many – florist, solicitor, gym, hairdresser, coach. The best way to become recognisable is to use a logo on all your marketing, social media and website.

Your business is memorable

People are more likely to remember what they see rather than what they hear.

Keep seeing your logo on your business card, social media, newsletter and website, makes you more memorable because it creates that visual image in your customers mind.

And the more they remember you, the more likely they are to come to you when they need your product or service. And more likely to refer you to someone they know.

Your business stands out from the competition

Your business might be one of many similar out there but by having a unique and eye-catching logo, it will stand out from the competition. And who doesn’t want to look better than their competitors?!

Your business attracts your super customer

Creating a logo which is unique to your business means you can attract your super customer – design for them in mind rather than for yourself. Pick imagery, style, colours and fonts that your super customer will notice, will love and will become interested in your products or services.

A logo makes marketing easier

How long do you spend faffing with colours and fonts and trying to make it all look nice? Now imagine starting a leaflet or meme with a logo, a set of 2-3 colours and a couple of fonts already decided? I create a brand style guide to accompany all my logos but they’re very simple to create and make designing a ton easier.

A logo makes branding easier

Whether you realise it or not, small or large, your business is a brand. Your customers feel something after buying or dealing with you. Every time your customer sees your logo, you’re building on your brand, re-enforcing your brand values. This is what keeps customers coming back to you and telling their friends about you.

A logo gives your business personality

A logo gives your business it’s very own personality – fun, quirky, creative, serious, trustworthy. Your choice of style, fonts and colours make an instant impression with customers.

A logo shows commitment to your business

Whether you’re just starting out or you’re an established business, a logo shows you’re committed to your business and you’ve invested in it. It gives customers reassurance that you’re in it for the long run.

So that’s why your brilliant business deserves a logo.

I have to say a professional logo should always be first choice if budget allows. You’re investing in your business and that’s always money well spent.

However, spending some time to create a logo for your business, even home made, will benefit your business for all the reasons above. Not all businesses have the money to invest when they first set up but it’s still important to create some sort of visual mark that customers can recognise, trust and ultimately buy from.

Create a brand style guide to accompany it and your business will reap the rewards in the long term.

Liz x