I’m a real sucker for a beautiful, well thought out parcel. I’ve reordered from places simply because I’ve loved the parcel they sent me. Obviously, I’ve loved the products too but I could have got them from some where else. But I didn’t.
The anticipation begins as soon as you place the order, you’re waiting by the letterbox every day for the postman to arrive with your longed for goodies. It’s even more exciting if you recognise the packaging, that small extra special touch.
Opening the parcel and unwrapping your goods becomes an experience in itself which you want to share with your family and friends, you want to tell every one how lovely it was.
You’ll probably never meet most of your customers. So this parcel they receive should be as enjoyable as the goodies they have bought. Your branding and customer experience shouldn’t stop at your website, that’s just the start. It should continue right down the line and straight into their hands.
And these ideas aren’t only for the on-line retailers among you. Any retailer who sells a product wants their customer to have their full brand experience – gift shop, florist, cake maker, clothes shop. Even the photographers among you are using beautifully branded packaging to complement your gorgeous photos.
Continue reading “Pretty packaging – 10 easy ways to brand your packaging”
How often do you think about your logo? Is it something you put together yourself when you first started up? Or have you been in business a while and don’t think about it any more? Perhaps you’re thinking about it all the time. Is a logo really that important?
Well, the job of your logo is twofold. Firstly it has to make your business recognisable to your customers. And secondly, your logo has to make your business stand out from your competitors. Whether you think it or not, it does a really, really important job.
Lots of elements have to come together to make up a logo – colours, font, graphic, style, layout. And each of these go towards creating an overall impression of your business. Are you fun, quirky, serious, modern, traditional?
When I mention Apple, Nike, McDonalds, you can immediately imagine their logo and feelings about their company spring to mind. Now we’re looking at things on a much smaller scale but how do your clients and competitors feel about you when they see your logo?
Be honest and take a good look at your current logo. Or ask your clients what they think (friends and family are usually too polite to give an honest answer!)
Then see if you answer Yes to any of the following questions: Continue reading “4 reasons it’s time to update your logo”
It’s quite hard deciding what to write about once you finally, finally get around to setting up your first blog. So I just thought I’d pop on, say hello and do a little introduction about myself. Makes sense!
Liz Hall Design has been running since May 2012 and is the home of fresh, modern and happy design. And it’s run by me, Liz. After working many years in various design studios and in a large not for profit organisation, I was made redundant and decided to set up my own design studio, eek!
It didn’t take long to realise that this was the best thing to happen to me (work wise) and I haven’t looked back since. Now I work with lots of women business owners, many of whom are just at the beginning of setting up, and I help them with their logo design and any other marketing materials they might need. And the odd website too.
My clients leave me with a lovely new logo and brand style guide on fonts and colours, and their businesses look fab. And professional. And I see them on social media and can spot them straight away. So can their customers.
And that makes me smile.