And why is it important to your small business?
Do you have a logo? Or do you have a brand? The two terms get bandied about a lot and seem interchangeable. Most small businesses now realise they do need some sort of a logo. But do they need a brand? Isn’t that just for big corporations with lots of money?
Your logo and your brand are two different things. And simply explained.
Continue reading “Logo v brand – what’s the difference?”
There are lots of places to seek inspiration for your company logo. Even if you want to work with a graphic designer such as myself rather than Do It Yourself, you will want to think about your company values and the image you want to convey.
It’s therefore a great idea to look at some examples and select some concepts you like that you can show to your graphic designer.
You might be thinking: where do I look for inspiration for my logo?
Well, here are 10 great places to look for logo ideas.
Be aware though – don’t copy another logo. Besides breaching their trademark, part of your business success will depend on you establishing what makes you different to your competition, so make sure your logo is unique.
Continue reading “Ten best resources to get inspiration for your logo – Guest Blog from Dipitus”
You have a small business, right?
You have a logo? You might be thinking about one?
I spend a large chunk of my time designing logos and just recently I’ve been getting lots of feedback from my customers – more business cards are being picked up, it’s easier to do their marketing, the actual design process helped changed the focus of their business.
If your business already has a logo, have a read and remind yourself of what your logo actually does for your business and then try find some new ways to make more of it – your email signature, a freebie download or a social media post.
If you’re debating about investing in a logo then definitely have a read to see how a logo can help grow your business and how it can help make your marketing so much easier.
Continue reading “10 reasons your brilliant business deserves a logo”
How often do you think about your logo? Is it something you put together yourself when you first started up? Or have you been in business a while and don’t think about it any more? Perhaps you’re thinking about it all the time. Is a logo really that important?
Well, the job of your logo is twofold. Firstly it has to make your business recognisable to your customers. And secondly, your logo has to make your business stand out from your competitors. Whether you think it or not, it does a really, really important job.
Lots of elements have to come together to make up a logo – colours, font, graphic, style, layout. And each of these go towards creating an overall impression of your business. Are you fun, quirky, serious, modern, traditional?
When I mention Apple, Nike, McDonalds, you can immediately imagine their logo and feelings about their company spring to mind. Now we’re looking at things on a much smaller scale but how do your clients and competitors feel about you when they see your logo?
Be honest and take a good look at your current logo. Or ask your clients what they think (friends and family are usually too polite to give an honest answer!)
Then see if you answer Yes to any of the following questions: Continue reading “4 reasons it’s time to update your logo”