January is that time of year when most of us get all fired up about our businesses (new year, new you and all that) so it’s a great time to use all that positive energy and plan some marketing for this month and beyond.
Some of us might be busy this month (yay for you!), for some of us January is the yearly drought. Either way, our customers are still out there. They might be ready to buy or they might be planning what they want to buy as soon as that wage hits their bank account.
So create a marketing campaign for January that gets your business seen – send out a newsletter, plan your social media, try a different marketing tactic.
I’ve created a list to get your brain thinking, get you inspired and stop you feeling down in the dumps – there’s a ton of things you can do this month!
Continue reading “January marketing ideas to boost your business”
Every year, as we dip towards Winter with its longer, darkening evenings and the ending off the old year, I feel the urge to discard things I no longer find useful or have never been needed in my home and life.
The declutter bug comes nudging.
And never more is it needed than in my office space where office clutter and business stuff just seems to grow and multiply. I’ve been inspired by the lovely Hazel Dow from Freespace to write a blog about decluttering your office space and making it a beautiful and healthy space to work in.
Continue reading “Declutter your office and your business”
You’re only a small business, you’re self employed, your desk is the kitchen table. So why on earth would you bother with brand guidelines? That’s just for big, corporate companies, isn’t it? Little old you doesn’t need fancy brand style guide.
Well, for a start, don’t knock your small business (Steve Jobs started in his parents garage). But more importantly, you have a brand whether you know it or not.
Your logo is the visual identity of your business, it’s how your customer recognises you. Your brand is how your customer feels about your business, and this encompasses every thing you do in print and online. So whether you’re bothered about branding or not, your customer is out there seeing and reading everything you put out there and forming an opinion.
Now, it’s starting to look more important. Good, because I’m going to help you put together some simple guidelines which you can refer to regularly (and update if you need to) and these will be the foundation of every contact you have with your customers, and your potential customers. They will help you create consistency making you more recognisable to your customers and help you stand out from your competitors. Continue reading “Why does my small business need a brand style guide?”