10 ways to personalise your social media for small businesses

social media marketing - Liz Hall Design - logo design, graphic design, Bradford

Social media is just that, it’s about being social and getting to know your customers and your followers. The odd selling post is fine (your ultimate goal is to sell more, after all!) but no-one likes being blatantly sold to.

The bulk of your social media posts should be about connecting and I’ve personally found that my more personal posts get far more engagement and reach than any other. Now that’s not to say you should start spilling all your personal life all over your business page. Definitely not!

But people do buy from people and love to know more about the person they’re buying from. Big businesses and companies spend millions trying to get that personal touch across but for you it’s easy. I’ve put together 10 ideas for posts where your customers can get to know more about you and your business but without revealing every detail about your personal life.

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10 creative ways to help your business stay visible over Christmas

Christmas marketing - Liz Hall Design - graphic design, logo design, Bradford

For some businesses the Christmas period is so busy and their perfect time of year. For others, it’s more of a tough slog. They get forgotten about, they’re not really appropriate for Christmas, and business can really slow down or halt altogether.

If this sounds like you (and I’m one of those people), there are lots of things you can do throughout December to keep your business visible and get your customers ready to spend with you when Christmas isn’t all consuming and they have the money to spend again.

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