10 easy steps to simplify your small business

Simplify your business - Liz Hall Design

Two things have prompted the idea for this blog, both different but both related.

The first is the fact that I’m on maternity, I’ve added to my brood and I need a business that fits my changed circumstances. I need my business to be easy to run.

The other is my ‘word of the year’, I chose Simplify. My house started to overflow with stuff and I got tired of searching for stuff and tripping over stuff. Stuff I don’t actually need or even want.

As I’ve been sorting through the house, I’ve been going through my office, and it clicked that I needed to simplify my business too. Much of what I’ve been doing in my home life also applies to my business life.

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10 reasons to use case studies in your marketing

Liz Hall Design blog - 10 reasons to use case studies in your marketing - Logo design, graphic design

What’s the best way to show your customers how you can solve their problem?

By showing them how you solved the problem for someone else.

And not only are you showing how you can solve a problem, you’re also giving customers an insight into your little world, how you work and what they can expect from you. Whether it’s a particular way of working or a process you use, they can get to know more about your business and hopefully want to work with you.

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Declutter your office and your business

Liz Hall Design, declutter your business, logo design, website design

Every year, as we dip towards Winter with its longer, darkening evenings and the ending off the old year, I feel the urge to discard things I no longer find useful or have never been needed in my home and life.

The declutter bug comes nudging.

And never more is it needed than in my office space where office clutter and business stuff just seems to grow and multiply. I’ve been inspired by the lovely Hazel Dow from Freespace to write a blog about decluttering your office space and making it a beautiful and healthy space to work in.

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5 ways to refresh your marketing this Summer

Refresh your marketing this summer

Summer is a great time to give your business image a mini makeover. It’s a funny time of year as people are on holiday, taking time off with the kids or just taking advantage of sunny days to relax and recharge their batteries.

If you find yourself staring at the phone willing it to ring, shift your focus away from selling. I have lots of little ways you can update your print marketing, your social media accounts and your website.

Get your notebook ready, make some lists and refresh your marketing. Spend a little time on your business this summer and you’ll reap the rewards come September.  Continue reading “5 ways to refresh your marketing this Summer”