10 reasons to use case studies in your marketing

Liz Hall Design blog - 10 reasons to use case studies in your marketing - Logo design, graphic design

What’s the best way to show your customers how you can solve their problem?

By showing them how you solved the problem for someone else.

And not only are you showing how you can solve a problem, you’re also giving customers an insight into your little world, how you work and what they can expect from you. Whether it’s a particular way of working or a process you use, they can get to know more about your business and hopefully want to work with you.

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10 things to do with your blog after you hit publish

10 things to do with your blog after you hit publish - Liz Hall Design, logo designer, graphic designer

Blogs are simply the best.

They can help drive traffic to your website and improve your SEO.

People are more likely to trust the information they read on a blog.

And they’re free! (unless you’re super busy then you can pay an expert to write for you)

However, once you’ve spent the time researching and writing and have finally hit the publish button, what next?

Even if you’ve only been blogging a short while, you’ll have very quickly built up a wealth of information that you shouldn’t just forget about.

Let’s see what you can do with it.

Continue reading “10 things to do with your blog after you hit publish”

How to create your small business marketing plan

How to create your small business marketing plan with Liz Hall Design

If your marketing plan is something you always think about but never get round to planning, then this is the year all that changes!

Now I’ll be upfront from the start, I’m not going to get into SWOT analysis, target markets, analysing your competitors etc If that’s what you’re after, there’s plenty of articles on Google for you to get your teeth stuck into.

This blog is quite simply a resource to help you plan a simple marketing strategy for the coming year so you can put reminders in your diary of when you need to write and send blogs, schedule social media campaigns, create content for printed materials and when to advertise your products and services. Continue reading “How to create your small business marketing plan”

16 creative ideas for your email signature

16 creative ideas for your email signature from Liz Hall Design

The humble email signature sits at the bottom of the hundreds of emails we send every year but how much thought do we put into it other than the standard logo, contact information and social media icons?

Did I really say hundreds of emails a year? That’s hundreds of opportunities to market your business and get extra exposure where it’s needed.

I’ve put together a list of different things you can add to your email signature to give your business that little extra promotion. Continue reading “16 creative ideas for your email signature”