10 things to do with your blog after you hit publish

10 things to do with your blog after you hit publish - Liz Hall Design, logo designer, graphic designer

Blogs are simply the best.

They can help drive traffic to your website and improve your SEO.

People are more likely to trust the information they read on a blog.

And they’re free! (unless you’re super busy then you can pay an expert to write for you)

However, once you’ve spent the time researching and writing and have finally hit the publish button, what next?

Even if you’ve only been blogging a short while, you’ll have very quickly built up a wealth of information that you shouldn’t just forget about.

Let’s see what you can do with it.

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January marketing ideas to boost your business

January marketing ideas, marketing, Liz Hall Design, graphic designer Bradford

January is that time of year when most of us get all fired up about our businesses (new year, new you and all that) so it’s a great time to use all that positive energy and plan some marketing for this month and beyond.

Some of us might be busy this month (yay for you!), for some of us January is the yearly drought. Either way, our customers are still out there. They might be ready to buy or they might be planning what they want to buy as soon as that wage hits their bank account.

So create a marketing campaign for January that gets your business seen – send out a newsletter, plan your social media, try a different marketing tactic.

I’ve created a list to get your brain thinking, get you inspired and stop you feeling down in the dumps – there’s a ton of things you can do this month!

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Declutter your office and your business

Liz Hall Design, declutter your business, logo design, website design

Every year, as we dip towards Winter with its longer, darkening evenings and the ending off the old year, I feel the urge to discard things I no longer find useful or have never been needed in my home and life.

The declutter bug comes nudging.

And never more is it needed than in my office space where office clutter and business stuff just seems to grow and multiply. I’ve been inspired by the lovely Hazel Dow from Freespace to write a blog about decluttering your office space and making it a beautiful and healthy space to work in.

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How to create your small business marketing plan

How to create your small business marketing plan with Liz Hall Design

If your marketing plan is something you always think about but never get round to planning, then this is the year all that changes!

Now I’ll be upfront from the start, I’m not going to get into SWOT analysis, target markets, analysing your competitors etc If that’s what you’re after, there’s plenty of articles on Google for you to get your teeth stuck into.

This blog is quite simply a resource to help you plan a simple marketing strategy for the coming year so you can put reminders in your diary of when you need to write and send blogs, schedule social media campaigns, create content for printed materials and when to advertise your products and services. Continue reading “How to create your small business marketing plan”

16 creative ideas for your email signature

16 creative ideas for your email signature from Liz Hall Design

The humble email signature sits at the bottom of the hundreds of emails we send every year but how much thought do we put into it other than the standard logo, contact information and social media icons?

Did I really say hundreds of emails a year? That’s hundreds of opportunities to market your business and get extra exposure where it’s needed.

I’ve put together a list of different things you can add to your email signature to give your business that little extra promotion. Continue reading “16 creative ideas for your email signature”

8 easy ways to create a happier, healthier workspace

Tips for a happier, healthier workspace

When I first set up my own business one of the first things I did was set up and organise my desk (probably like a lot of you).

I had my lovely, shiny new Mac and I was all ready to go. It wasn’t until quite a few months down the line that I realised that I’d set my desk up just like I’d had it in paid employment – very dull and utalitarian and strewn with papers.

Because I was trying so hard to prove I was serious about my new business venture, my desk got all serious too. It didn’t make me feel very happy and it didn’t make me feel very creative.

My turning point was when I bought a lovely wooden desk and I wanted it to look beautiful. And I wanted to walk into my office every morning and feel energised about starting the day. And it was New year around that time so I was wanting to feel healthier too.

So this culmination of events made me rethink my work space.

Over the past five years, through running my own business, I’ve met some fabulous business owners who have helped me make my life healthier.

So with their help, I’ve put together 8 tips to enhance your work space and make it more healthy.  Continue reading “8 easy ways to create a happier, healthier workspace”

5 ways to refresh your marketing this Summer

Refresh your marketing this summer

Summer is a great time to give your business image a mini makeover. It’s a funny time of year as people are on holiday, taking time off with the kids or just taking advantage of sunny days to relax and recharge their batteries.

If you find yourself staring at the phone willing it to ring, shift your focus away from selling. I have lots of little ways you can update your print marketing, your social media accounts and your website.

Get your notebook ready, make some lists and refresh your marketing. Spend a little time on your business this summer and you’ll reap the rewards come September.  Continue reading “5 ways to refresh your marketing this Summer”

8 great tips to make your brand look consistent

8 great tips to make your brand look consistent from Liz Hall Design

Creating consistency with our marketing materials is always at the forefront of our minds, or at least it should be. It’s how we become recognisable to our customers and potential customers. And it’s also how we stand out from our competitors.

Creating a brand style guide is a great start as it keeps us on track. I create one for every logo design job and adher to it myself so I keep myself on track. It’s very easy for the designer in me to get carried away. And just because the design is nice, it doesn’t mean it’s right for the brand.

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