Get your business branding looking its best for the New Year

Liz Hall Design - business branding

Have you done much with your branding recently? Are you conscious of it or is it something you vaguely know you should be doing? Or do you think your small business doesn’t need it?

Well, firstly your brand is your reputation – it’s what your customers and acquaintances are saying about you and your business when you’re not around. So, pretty important then.

Why should a potential customer choose your business over a competitors? What can give you the edge over your competitors and entice customers your way?

I have a few ideas how to get your branding and business looking its best this year so you get recognised and stand out from your competitors.

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How I plan my social media calendar for the whole year

Liz Hall Design - How I plan my social media calendar for the whole year - Liz Hall Design

I like to plan and be organised, ironically it allows me to be more creative because I’m not worried about the day to day stuff. 

One of the biggest time consumers for me, and probably most of you, is social media. Scheduling can take time but coming up with ideas, keeping content interesting, engaging, urgh! Some days I just want to hide and not do anything!

But, over the last few years I’ve created myself a system (totally by accident) of planning my social media content.

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10 creative places you can use your roller banner

Liz Hall Design - roller banner uses

Roller banners, or pull up or pop up banners, are a great piece of marketing kit.

However, don’t just use yours once and then leave it to gather dust in the corner. Find a place to keep it up permanently or reasons to use it more often. It’s great exposure for you and your business.

Where can I use my roller banner, I hear you ask? 

The answer is literally anywhere. Use your banner to communicate with the general public, to grab the attention of your existing customers or spark the interest of potential new customers. Take a look next time you’re out and you’ll find you’re spotting them all over the place.

But, if you’re in need of a little inspiration, do read on…

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10 really useful ideas for your next newsletter

really useful ideas for your newsletter - Liz Hall Design

I don’t know about you but coming up with ideas for my newsletter can be so time consuming – thinking of ideas, writing them, creating images, creating the newsletter. There often aren’t enough hours in the day so the poor newsletter gets forgotten about. Again.

It’s a real shame because contacting your customers (previous, current or potential) once a month should be a priority. Even if readers just glance or skim, they’re seeing your logo and brand colours and you’re staying in the front of their mind should they need you in the future.

To make things a little easier for you, I’ve had a brainstorm and come up with ten ideas you can use or adapt to suit your business.

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Ten best resources to get inspiration for your logo – Guest Blog from Dipitus

Liz Hall Design - guest blog Dipitus

There are lots of places to seek inspiration for your company logo. Even if you want to work with a graphic designer such as myself rather than Do It Yourself, you will want to think about your company values and the image you want to convey.

It’s therefore a great idea to look at some examples and select some concepts you like that you can show to your graphic designer.

You might be thinking: where do I look for inspiration for my logo?
Well, here are 10 great places to look for logo ideas.

Be aware though – don’t copy another logo. Besides breaching their trademark, part of your business success will depend on you establishing what makes you different to your competition, so make sure your logo is unique.

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10 easy steps to simplify your small business

Simplify your business - Liz Hall Design

Two things have prompted the idea for this blog, both different but both related.

The first is the fact that I’m on maternity, I’ve added to my brood and I need a business that fits my changed circumstances. I need my business to be easy to run.

The other is my ‘word of the year’, I chose Simplify. My house started to overflow with stuff and I got tired of searching for stuff and tripping over stuff. Stuff I don’t actually need or even want.

As I’ve been sorting through the house, I’ve been going through my office, and it clicked that I needed to simplify my business too. Much of what I’ve been doing in my home life also applies to my business life.

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