Fairs, events and exhibitions – you may go regularly, you may have been invited to attend one or you’re still thinking about attending one. You might even have a small stand at a networking event.
You’ve invited all your contacts to your stand, sent them an email, directed them to your website and reminded them on social media. What next?
I’ve created a list with some essentials to help make your stand look cohesive and branded, and ensure that you’re giving your visitors a good experience of your small business so they hopefully remember you when they’re back home.
And you can concentrate on the important part, meeting people and selling your products or services.
Continue reading “10 things to remember for your next exhibition stand”
When it comes to leaflets we always seems to fall back to the trustworthy A5 flyer.
Solid and dependable, you know where you are with it – everyone is familiar with the famous A5 flyer.
If you’re simply after a double sided flyer, I’ve written another blog about alternatives to the A5 flyer which might suit your project better or help you look a little different and stand out from the crowd.
However, before you jump straight in with both feet and get your flyers ordered, have a good think whether it’s a flyer you really need or whether a small folded leaflet might suit your marketing project better.
Continue reading “10 leaflet ideas to inspire your next marketing project”
Why should I like this social media business page?
Your social media header is one of the first things your potential customer notices when they are browsing your business page. The image has to be creative and inspire your customer. If your social media header isn’t unique and doesn’t grab their attention then they won’t want to delve deeper into your page.
But what can you put on your social media header that has impact and will connect with your potential customers?
Continue reading “10 ideas you can use on your social media headers”
Coming up with ideas for social media posts can be time consuming and frustrating. We’ve all been there, sat at the computer wracking our brains for some thing interesting, funny or useful to post to our followers. And the more we think about it, the harder it seems to get!
To make things a little easier, and get the creative juices flowing, I’ve come up with 10 ideas for your social media posts. And these will work for any type of business, just adapt them for what you need.
Continue reading “10 creative ideas for social media posts”
What’s the best way to show your customers how you can solve their problem?
By showing them how you solved the problem for someone else.
And not only are you showing how you can solve a problem, you’re also giving customers an insight into your little world, how you work and what they can expect from you. Whether it’s a particular way of working or a process you use, they can get to know more about your business and hopefully want to work with you.
Continue reading “10 reasons to use case studies in your marketing”
Blogs are simply the best.
They can help drive traffic to your website and improve your SEO.
People are more likely to trust the information they read on a blog.
And they’re free! (unless you’re super busy then you can pay an expert to write for you)
However, once you’ve spent the time researching and writing and have finally hit the publish button, what next?
Even if you’ve only been blogging a short while, you’ll have very quickly built up a wealth of information that you shouldn’t just forget about.
Let’s see what you can do with it.
Continue reading “10 things to do with your blog after you hit publish”
I’m a real sucker for a beautiful, well thought out parcel. I’ve reordered from places simply because I’ve loved the parcel they sent me. Obviously, I’ve loved the products too but I could have got them from some where else. But I didn’t.
The anticipation begins as soon as you place the order, you’re waiting by the letterbox every day for the postman to arrive with your longed for goodies. It’s even more exciting if you recognise the packaging, that small extra special touch.
Opening the parcel and unwrapping your goods becomes an experience in itself which you want to share with your family and friends, you want to tell every one how lovely it was.
You’ll probably never meet most of your customers. So this parcel they receive should be as enjoyable as the goodies they have bought. Your branding and customer experience shouldn’t stop at your website, that’s just the start. It should continue right down the line and straight into their hands.
And these ideas aren’t only for the on-line retailers among you. Any retailer who sells a product wants their customer to have their full brand experience – gift shop, florist, cake maker, clothes shop. Even the photographers among you are using beautifully branded packaging to complement your gorgeous photos.
Continue reading “Pretty packaging – 10 easy ways to brand your packaging”
You have a small business, right?
You have a logo? You might be thinking about one?
I spend a large chunk of my time designing logos and just recently I’ve been getting lots of feedback from my customers – more business cards are being picked up, it’s easier to do their marketing, the actual design process helped changed the focus of their business.
If your business already has a logo, have a read and remind yourself of what your logo actually does for your business and then try find some new ways to make more of it – your email signature, a freebie download or a social media post.
If you’re debating about investing in a logo then definitely have a read to see how a logo can help grow your business and how it can help make your marketing so much easier.
Continue reading “10 reasons your brilliant business deserves a logo”
January is that time of year when most of us get all fired up about our businesses (new year, new you and all that) so it’s a great time to use all that positive energy and plan some marketing for this month and beyond.
Some of us might be busy this month (yay for you!), for some of us January is the yearly drought. Either way, our customers are still out there. They might be ready to buy or they might be planning what they want to buy as soon as that wage hits their bank account.
So create a marketing campaign for January that gets your business seen – send out a newsletter, plan your social media, try a different marketing tactic.
I’ve created a list to get your brain thinking, get you inspired and stop you feeling down in the dumps – there’s a ton of things you can do this month!
Continue reading “January marketing ideas to boost your business”
Every year, as we dip towards Winter with its longer, darkening evenings and the ending off the old year, I feel the urge to discard things I no longer find useful or have never been needed in my home and life.
The declutter bug comes nudging.
And never more is it needed than in my office space where office clutter and business stuff just seems to grow and multiply. I’ve been inspired by the lovely Hazel Dow from Freespace to write a blog about decluttering your office space and making it a beautiful and healthy space to work in.
Continue reading “Declutter your office and your business”