Blogs are simply the best.
They can help drive traffic to your website and improve your SEO.
People are more likely to trust the information they read on a blog.
And they’re free! (unless you’re super busy then you can pay an expert to write for you)
However, once you’ve spent the time researching and writing and have finally hit the publish button, what next?
Even if you’ve only been blogging a short while, you’ll have very quickly built up a wealth of information that you shouldn’t just forget about.
Let’s see what you can do with it.
Continue reading “10 things to do with your blog after you hit publish”
I’m a real sucker for a beautiful, well thought out parcel. I’ve reordered from places simply because I’ve loved the parcel they sent me. Obviously, I’ve loved the products too but I could have got them from some where else. But I didn’t.
The anticipation begins as soon as you place the order, you’re waiting by the letterbox every day for the postman to arrive with your longed for goodies. It’s even more exciting if you recognise the packaging, that small extra special touch.
Opening the parcel and unwrapping your goods becomes an experience in itself which you want to share with your family and friends, you want to tell every one how lovely it was.
You’ll probably never meet most of your customers. So this parcel they receive should be as enjoyable as the goodies they have bought. Your branding and customer experience shouldn’t stop at your website, that’s just the start. It should continue right down the line and straight into their hands.
And these ideas aren’t only for the on-line retailers among you. Any retailer who sells a product wants their customer to have their full brand experience – gift shop, florist, cake maker, clothes shop. Even the photographers among you are using beautifully branded packaging to complement your gorgeous photos.
Continue reading “Pretty packaging – 10 easy ways to brand your packaging”
You have a small business, right?
You have a logo? You might be thinking about one?
I spend a large chunk of my time designing logos and just recently I’ve been getting lots of feedback from my customers – more business cards are being picked up, it’s easier to do their marketing, the actual design process helped changed the focus of their business.
If your business already has a logo, have a read and remind yourself of what your logo actually does for your business and then try find some new ways to make more of it – your email signature, a freebie download or a social media post.
If you’re debating about investing in a logo then definitely have a read to see how a logo can help grow your business and how it can help make your marketing so much easier.
Continue reading “10 reasons your brilliant business deserves a logo”
January is that time of year when most of us get all fired up about our businesses (new year, new you and all that) so it’s a great time to use all that positive energy and plan some marketing for this month and beyond.
Some of us might be busy this month (yay for you!), for some of us January is the yearly drought. Either way, our customers are still out there. They might be ready to buy or they might be planning what they want to buy as soon as that wage hits their bank account.
So create a marketing campaign for January that gets your business seen – send out a newsletter, plan your social media, try a different marketing tactic.
I’ve created a list to get your brain thinking, get you inspired and stop you feeling down in the dumps – there’s a ton of things you can do this month!
Continue reading “January marketing ideas to boost your business”
Every year, as we dip towards Winter with its longer, darkening evenings and the ending off the old year, I feel the urge to discard things I no longer find useful or have never been needed in my home and life.
The declutter bug comes nudging.
And never more is it needed than in my office space where office clutter and business stuff just seems to grow and multiply. I’ve been inspired by the lovely Hazel Dow from Freespace to write a blog about decluttering your office space and making it a beautiful and healthy space to work in.
Continue reading “Declutter your office and your business”
If your marketing plan is something you always think about but never get round to planning, then this is the year all that changes!
Now I’ll be upfront from the start, I’m not going to get into SWOT analysis, target markets, analysing your competitors etc If that’s what you’re after, there’s plenty of articles on Google for you to get your teeth stuck into.
This blog is quite simply a resource to help you plan a simple marketing strategy for the coming year so you can put reminders in your diary of when you need to write and send blogs, schedule social media campaigns, create content for printed materials and when to advertise your products and services. Continue reading “How to create your small business marketing plan”
The humble email signature sits at the bottom of the hundreds of emails we send every year but how much thought do we put into it other than the standard logo, contact information and social media icons?
Did I really say hundreds of emails a year? That’s hundreds of opportunities to market your business and get extra exposure where it’s needed.
I’ve put together a list of different things you can add to your email signature to give your business that little extra promotion. Continue reading “16 creative ideas for your email signature”
When I first set up my own business one of the first things I did was set up and organise my desk (probably like a lot of you).
I had my lovely, shiny new Mac and I was all ready to go. It wasn’t until quite a few months down the line that I realised that I’d set my desk up just like I’d had it in paid employment – very dull and utalitarian and strewn with papers.
Because I was trying so hard to prove I was serious about my new business venture, my desk got all serious too. It didn’t make me feel very happy and it didn’t make me feel very creative.
My turning point was when I bought a lovely wooden desk and I wanted it to look beautiful. And I wanted to walk into my office every morning and feel energised about starting the day. And it was New year around that time so I was wanting to feel healthier too.
So this culmination of events made me rethink my work space.
Over the past five years, through running my own business, I’ve met some fabulous business owners who have helped me make my life healthier.
So with their help, I’ve put together 8 tips to enhance your work space and make it more healthy. Continue reading “8 easy ways to create a happier, healthier workspace”
Summer is a great time to give your business image a mini makeover. It’s a funny time of year as people are on holiday, taking time off with the kids or just taking advantage of sunny days to relax and recharge their batteries.
If you find yourself staring at the phone willing it to ring, shift your focus away from selling. I have lots of little ways you can update your print marketing, your social media accounts and your website.
Get your notebook ready, make some lists and refresh your marketing. Spend a little time on your business this summer and you’ll reap the rewards come September. Continue reading “5 ways to refresh your marketing this Summer”
Creating consistency with our marketing materials is always at the forefront of our minds, or at least it should be. It’s how we become recognisable to our customers and potential customers. And it’s also how we stand out from our competitors.
Creating a brand style guide is a great start as it keeps us on track. I create one for every logo design job and adher to it myself so I keep myself on track. It’s very easy for the designer in me to get carried away. And just because the design is nice, it doesn’t mean it’s right for the brand.
Continue reading “8 great tips to make your brand look consistent”