10 useful design tips for your marketing freebie

design tips for your marketing freebie - Liz Hall Design, logo design, graphic design, Bradford

A marketing freebie is a great asset for your business – you can tempt people to sign up to your email list, use it as a Thank You to your customers, or simply to show your expertise and have as a download on your website or on your social media.

So how do you start? Well, I can give you a few tips from the design side but unfortunately, coming up with the content is your first job!

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7 creative and different ideas for your next business card

Liz Hall Design - Logo design, graphic design, Bradford - business card inspiration

Most of us business owners rely on the traditional 85x55mm business card – easy to handle, they fit into business card holders, they just work.

But there are a few creative alternatives around which might spark your imagination and fit your business better. They may suit your business personality and branding better, they might help you stand out more at networking events, they might even double up product tags or a loyalty card.

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10 ways to promote your small business with stickers

promote your small business with stickers - Liz Hall Design - logo design, graphic design. Bradford

I absolutely love stickers but they are an overlooked marketing tool. Cost effective to print, they can be used in any number of ways to promote your brand, quickly and easily.

They come in a range of shapes and sizes and used well, can really enhance your brand. Print a generic design and it will work on a large range of marketing for a number of years, or print a small run for a specific campaign or event.

You can provide clients with extra information about your business, prices, information on products and services, direct them towards your social media, or even tempt them with special offers.

Just think creatively how you can use them to market your small business and raise your brand awareness.

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10 wellbeing tips for you and your small business

wellbeing at work - Liz Hall Design - Logo design, graphic design, Bradford

Running your own business isn’t easy. In many ways it’s much, much harder as we self employed have to wear so many different hats. Add to the mix juggling kids and parents, being constantly switched on to our phones and iPads… it’s no surprise that anxiety and stress is rife. Ok, so that’s the bad bit!

The good bit is that you’re running a fabulous business that you love, you’re your own boss and there’s loads of things you can do to create some wellness in your business life. Small tweaks and changes in your business life can make a huge difference as I’ve learnt over the last few years of running my own graphic design business.

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10 ways to personalise your social media for small businesses

social media marketing - Liz Hall Design - logo design, graphic design, Bradford

Social media is just that, it’s about being social and getting to know your customers and your followers. The odd selling post is fine (your ultimate goal is to sell more, after all!) but no-one likes being blatantly sold to.

The bulk of your social media posts should be about connecting and I’ve personally found that my more personal posts get far more engagement and reach than any other. Now that’s not to say you should start spilling all your personal life all over your business page. Definitely not!

But people do buy from people and love to know more about the person they’re buying from. Big businesses and companies spend millions trying to get that personal touch across but for you it’s easy. I’ve put together 10 ideas for posts where your customers can get to know more about you and your business but without revealing every detail about your personal life.

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10 creative ways to help your business stay visible over Christmas

Christmas marketing - Liz Hall Design - graphic design, logo design, Bradford

For some businesses the Christmas period is so busy and their perfect time of year. For others, it’s more of a tough slog. They get forgotten about, they’re not really appropriate for Christmas, and business can really slow down or halt altogether.

If this sounds like you (and I’m one of those people), there are lots of things you can do throughout December to keep your business visible and get your customers ready to spend with you when Christmas isn’t all consuming and they have the money to spend again.

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50 things to throw out of your home office right now

Liz Hall Design - logo designer, graphic designer, Bradford, Yorkshire

A few of my customers recently have been hit by the decluttering bug and have been inspired by my blog Declutter your office and your business. There are a few times in the year when it seems to hit people – September, end of the year going into the new year and Spring time.

It always gets me towards the end of the year, looking back and wanting to clear excess before the start of the new year. I do it in my home in general but it’s especially nice in the office where I inevitably spend much of my day.

If you’re keen to declutter but you’re struggling to know where to start or you just want a quick clear out of excess items, I’ve put together a list of 50 things you can throw out of your office right now.

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10 things to remember for your next exhibition stand

Liz Hall Design - exhibition checklist - 10 things to remember for your next exhibition stand

Fairs, events and exhibitions – you may go regularly, you may have been invited to attend one or you’re still thinking about attending one. You might even have a small stand at a networking event.

You’ve invited all your contacts to your stand, sent them an email, directed them to your website and reminded them on social media. What next?

I’ve created a list with some essentials to help make your stand look cohesive and branded, and ensure that you’re giving your visitors a good experience of your small business so they hopefully remember you when they’re back home.

And you can concentrate on the important part, meeting people and selling your products or services.

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