Have you done much with your branding recently? Are you conscious of it or is it something you vaguely know you should be doing? Or do you think your small business doesn’t need it?
Well, firstly your brand is your reputation – it’s what your customers and acquaintances are saying about you and your business when you’re not around. So, pretty important then.
Why should a potential customer choose your business over a competitors? What can give you the edge over your competitors and entice customers your way?
I have a few ideas how to get your branding and business looking its best this year so you get recognised and stand out from your competitors.
Continue reading “Get your business branding looking its best for the New Year”
I like to plan and be organised, ironically it allows me to be more creative because I’m not worried about the day to day stuff.
One of the biggest time consumers for me, and probably most of you, is social media. Scheduling can take time but coming up with ideas, keeping content interesting, engaging, urgh! Some days I just want to hide and not do anything!
But, over the last few years I’ve created myself a system (totally by accident) of planning my social media content.
Continue reading “How I plan my social media calendar for the whole year”
Roller banners, or pull up or pop up banners, are a great piece of marketing kit.
However, don’t just use yours once and then leave it to gather dust in the corner. Find a place to keep it up permanently or reasons to use it more often. It’s great exposure for you and your business.
Where can I use my roller banner, I hear you ask?
The answer is literally anywhere. Use your banner to communicate with the general public, to grab the attention of your existing customers or spark the interest of potential new customers. Take a look next time you’re out and you’ll find you’re spotting them all over the place.
But, if you’re in need of a little inspiration, do read on…
Continue reading “10 creative places you can use your roller banner”
And why is it important to your small business?
Do you have a logo? Or do you have a brand? The two terms get bandied about a lot and seem interchangeable. Most small businesses now realise they do need some sort of a logo. But do they need a brand? Isn’t that just for big corporations with lots of money?
Your logo and your brand are two different things. And simply explained.
Continue reading “Logo v brand – what’s the difference?”
I don’t know about you but coming up with ideas for my newsletter can be so time consuming – thinking of ideas, writing them, creating images, creating the newsletter. There often aren’t enough hours in the day so the poor newsletter gets forgotten about. Again.
It’s a real shame because contacting your customers (previous, current or potential) once a month should be a priority. Even if readers just glance or skim, they’re seeing your logo and brand colours and you’re staying in the front of their mind should they need you in the future.
To make things a little easier for you, I’ve had a brainstorm and come up with ten ideas you can use or adapt to suit your business.
Continue reading “10 really useful ideas for your next newsletter”
This blog came about when one of my customers asked me whether there was any point keeping her website going. She didn’t seem to get much traffic to it so should she concentrate on social media instead?
Her business is very niche and very visual so she’ll probably get more from clients following her on Instagram or Facebook.
Even though most of her business will be through social media, there are very good reasons why it’s still worth keeping a website online. Whatever your business.
Continue reading “10 reasons why your lovely business needs a website”
There are lots of places to seek inspiration for your company logo. Even if you want to work with a graphic designer such as myself rather than Do It Yourself, you will want to think about your company values and the image you want to convey.
It’s therefore a great idea to look at some examples and select some concepts you like that you can show to your graphic designer.
You might be thinking: where do I look for inspiration for my logo?
Well, here are 10 great places to look for logo ideas.
Be aware though – don’t copy another logo. Besides breaching their trademark, part of your business success will depend on you establishing what makes you different to your competition, so make sure your logo is unique.
Continue reading “Ten best resources to get inspiration for your logo – Guest Blog from Dipitus”
Two things have prompted the idea for this blog, both different but both related.
The first is the fact that I’m on maternity, I’ve added to my brood and I need a business that fits my changed circumstances. I need my business to be easy to run.
The other is my ‘word of the year’, I chose Simplify. My house started to overflow with stuff and I got tired of searching for stuff and tripping over stuff. Stuff I don’t actually need or even want.
As I’ve been sorting through the house, I’ve been going through my office, and it clicked that I needed to simplify my business too. Much of what I’ve been doing in my home life also applies to my business life.
Continue reading “10 easy steps to simplify your small business”
Designing an A5 flyer is something most businesses do, to promote themselves when starting up or for events and special offers. It’s the easy and cost effective option. But it’s also a very saturated market so your flyer has to work harder.
It’s not just about making it look pretty, there are some very essential pieces of information that need to be on your flyer in order for it to do it’s job properly.
Whether you’re using a designer or creating it yourself, here’s 9 things to remember to include on your next leaflet.
Continue reading “9 things every leaflet should include”
A marketing freebie is a great asset for your business – you can tempt people to sign up to your email list, use it as a Thank You to your customers, or simply to show your expertise and have as a download on your website or on your social media.
So how do you start? Well, I can give you a few tips from the design side but unfortunately, coming up with the content is your first job!
Continue reading “10 useful design tips for your marketing freebie”