Summer is a great time to give your business image a mini makeover. It’s a funny time of year as people are on holiday, taking time off with the kids or just taking advantage of sunny days to relax and recharge their batteries.
If you find yourself staring at the phone willing it to ring, shift your focus away from selling. I have lots of little ways you can update your print marketing, your social media accounts and your website.
Get your notebook ready, make some lists and refresh your marketing. Spend a little time on your business this summer and you’ll reap the rewards come September. Continue reading “5 ways to refresh your marketing this Summer”
Creating consistency with our marketing materials is always at the forefront of our minds, or at least it should be. It’s how we become recognisable to our customers and potential customers. And it’s also how we stand out from our competitors.
Creating a brand style guide is a great start as it keeps us on track. I create one for every logo design job and adher to it myself so I keep myself on track. It’s very easy for the designer in me to get carried away. And just because the design is nice, it doesn’t mean it’s right for the brand.
Continue reading “8 great tips to make your brand look consistent”
Your business card is probably the smallest piece of marketing you use for your business but it has such HUGE potential. After a networking event or client meeting, the humble business card is the one thing that stays with your potential customer.
This tiny piece of cardboard is a tiny piece of your business, a tiny piece of you. And I see so many business cards which are either blank on the back (such a waste) or they’re not using the back to their full potential.
Fortunately, because most of us go through business cards pretty quickly, it’s not usually too long before you’re ready for a reprint. And when you are, have a think about some of the following ideas. Could you use them for your cards and make them work that little bit harder for you? Continue reading “10 creative ways to use your business card for marketing”