I like to plan and be organised, ironically it allows me to be more creative because I’m not worried about the day to day stuff.
One of the biggest time consumers for me, and probably most of you, is social media. Scheduling can take time but coming up with ideas, keeping content interesting, engaging, urgh! Some days I just want to hide and not do anything!
But, over the last few years I’ve created myself a system (totally by accident) of planning my social media content.
Continue reading “How I plan my social media calendar for the whole year”
Roller banners, or pull up or pop up banners, are a great piece of marketing kit.
However, don’t just use yours once and then leave it to gather dust in the corner. Find a place to keep it up permanently or reasons to use it more often. It’s great exposure for you and your business.
Where can I use my roller banner, I hear you ask?
The answer is literally anywhere. Use your banner to communicate with the general public, to grab the attention of your existing customers or spark the interest of potential new customers. Take a look next time you’re out and you’ll find you’re spotting them all over the place.
But, if you’re in need of a little inspiration, do read on…
Continue reading “10 creative places you can use your roller banner”
I don’t know about you but coming up with ideas for my newsletter can be so time consuming – thinking of ideas, writing them, creating images, creating the newsletter. There often aren’t enough hours in the day so the poor newsletter gets forgotten about. Again.
It’s a real shame because contacting your customers (previous, current or potential) once a month should be a priority. Even if readers just glance or skim, they’re seeing your logo and brand colours and you’re staying in the front of their mind should they need you in the future.
To make things a little easier for you, I’ve had a brainstorm and come up with ten ideas you can use or adapt to suit your business.
Continue reading “10 really useful ideas for your next newsletter”
Designing an A5 flyer is something most businesses do, to promote themselves when starting up or for events and special offers. It’s the easy and cost effective option. But it’s also a very saturated market so your flyer has to work harder.
It’s not just about making it look pretty, there are some very essential pieces of information that need to be on your flyer in order for it to do it’s job properly.
Whether you’re using a designer or creating it yourself, here’s 9 things to remember to include on your next leaflet.
Continue reading “9 things every leaflet should include”
A marketing freebie is a great asset for your business – you can tempt people to sign up to your email list, use it as a Thank You to your customers, or simply to show your expertise and have as a download on your website or on your social media.
So how do you start? Well, I can give you a few tips from the design side but unfortunately, coming up with the content is your first job!
Continue reading “10 useful design tips for your marketing freebie”
Most of us business owners rely on the traditional 85x55mm business card – easy to handle, they fit into business card holders, they just work.
But there are a few creative alternatives around which might spark your imagination and fit your business better. They may suit your business personality and branding better, they might help you stand out more at networking events, they might even double up product tags or a loyalty card.
Continue reading “7 creative and different ideas for your next business card”
I absolutely love stickers but they are an overlooked marketing tool. Cost effective to print, they can be used in any number of ways to promote your brand, quickly and easily.
They come in a range of shapes and sizes and used well, can really enhance your brand. Print a generic design and it will work on a large range of marketing for a number of years, or print a small run for a specific campaign or event.
You can provide clients with extra information about your business, prices, information on products and services, direct them towards your social media, or even tempt them with special offers.
Just think creatively how you can use them to market your small business and raise your brand awareness.
Continue reading “10 ways to promote your small business with stickers”
Social media is just that, it’s about being social and getting to know your customers and your followers. The odd selling post is fine (your ultimate goal is to sell more, after all!) but no-one likes being blatantly sold to.
The bulk of your social media posts should be about connecting and I’ve personally found that my more personal posts get far more engagement and reach than any other. Now that’s not to say you should start spilling all your personal life all over your business page. Definitely not!
But people do buy from people and love to know more about the person they’re buying from. Big businesses and companies spend millions trying to get that personal touch across but for you it’s easy. I’ve put together 10 ideas for posts where your customers can get to know more about you and your business but without revealing every detail about your personal life.
Continue reading “10 ways to personalise your social media for small businesses”
For some businesses the Christmas period is so busy and their perfect time of year. For others, it’s more of a tough slog. They get forgotten about, they’re not really appropriate for Christmas, and business can really slow down or halt altogether.
If this sounds like you (and I’m one of those people), there are lots of things you can do throughout December to keep your business visible and get your customers ready to spend with you when Christmas isn’t all consuming and they have the money to spend again.
Continue reading “10 creative ways to help your business stay visible over Christmas”
When it comes to leaflets we always seems to fall back to the trustworthy A5 flyer.
Solid and dependable, you know where you are with it – everyone is familiar with the famous A5 flyer.
If you’re simply after a double sided flyer, I’ve written another blog about alternatives to the A5 flyer which might suit your project better or help you look a little different and stand out from the crowd.
However, before you jump straight in with both feet and get your flyers ordered, have a good think whether it’s a flyer you really need or whether a small folded leaflet might suit your marketing project better.
Continue reading “10 leaflet ideas to inspire your next marketing project”