I absolutely love stickers but they are an overlooked marketing tool. Cost effective to print, they can be used in any number of ways to promote your brand, quickly and easily.
They come in a range of shapes and sizes and used well, can really enhance your brand. Print a generic design and it will work on a large range of marketing for a number of years, or print a small run for a specific campaign or event.
You can provide clients with extra information about your business, prices, information on products and services, direct them towards your social media, or even tempt them with special offers.
Just think creatively how you can use them to market your small business and raise your brand awareness.
Continue reading “10 ways to promote your small business with stickers”
Social media is just that, it’s about being social and getting to know your customers and your followers. The odd selling post is fine (your ultimate goal is to sell more, after all!) but no-one likes being blatantly sold to.
The bulk of your social media posts should be about connecting and I’ve personally found that my more personal posts get far more engagement and reach than any other. Now that’s not to say you should start spilling all your personal life all over your business page. Definitely not!
But people do buy from people and love to know more about the person they’re buying from. Big businesses and companies spend millions trying to get that personal touch across but for you it’s easy. I’ve put together 10 ideas for posts where your customers can get to know more about you and your business but without revealing every detail about your personal life.
Continue reading “10 ways to personalise your social media for small businesses”
For some businesses the Christmas period is so busy and their perfect time of year. For others, it’s more of a tough slog. They get forgotten about, they’re not really appropriate for Christmas, and business can really slow down or halt altogether.
If this sounds like you (and I’m one of those people), there are lots of things you can do throughout December to keep your business visible and get your customers ready to spend with you when Christmas isn’t all consuming and they have the money to spend again.
Continue reading “10 creative ways to help your business stay visible over Christmas”
When it comes to leaflets we always seems to fall back to the trustworthy A5 flyer.
Solid and dependable, you know where you are with it – everyone is familiar with the famous A5 flyer.
If you’re simply after a double sided flyer, I’ve written another blog about alternatives to the A5 flyer which might suit your project better or help you look a little different and stand out from the crowd.
However, before you jump straight in with both feet and get your flyers ordered, have a good think whether it’s a flyer you really need or whether a small folded leaflet might suit your marketing project better.
Continue reading “10 leaflet ideas to inspire your next marketing project”
Coming up with ideas for social media posts can be time consuming and frustrating. We’ve all been there, sat at the computer wracking our brains for some thing interesting, funny or useful to post to our followers. And the more we think about it, the harder it seems to get!
To make things a little easier, and get the creative juices flowing, I’ve come up with 10 ideas for your social media posts. And these will work for any type of business, just adapt them for what you need.
Continue reading “10 creative ideas for social media posts”
What’s the best way to show your customers how you can solve their problem?
By showing them how you solved the problem for someone else.
And not only are you showing how you can solve a problem, you’re also giving customers an insight into your little world, how you work and what they can expect from you. Whether it’s a particular way of working or a process you use, they can get to know more about your business and hopefully want to work with you.
Continue reading “10 reasons to use case studies in your marketing”
Blogs are simply the best.
They can help drive traffic to your website and improve your SEO.
People are more likely to trust the information they read on a blog.
And they’re free! (unless you’re super busy then you can pay an expert to write for you)
However, once you’ve spent the time researching and writing and have finally hit the publish button, what next?
Even if you’ve only been blogging a short while, you’ll have very quickly built up a wealth of information that you shouldn’t just forget about.
Let’s see what you can do with it.
Continue reading “10 things to do with your blog after you hit publish”
You have a small business, right?
You have a logo? You might be thinking about one?
I spend a large chunk of my time designing logos and just recently I’ve been getting lots of feedback from my customers – more business cards are being picked up, it’s easier to do their marketing, the actual design process helped changed the focus of their business.
If your business already has a logo, have a read and remind yourself of what your logo actually does for your business and then try find some new ways to make more of it – your email signature, a freebie download or a social media post.
If you’re debating about investing in a logo then definitely have a read to see how a logo can help grow your business and how it can help make your marketing so much easier.
Continue reading “10 reasons your brilliant business deserves a logo”
January is that time of year when most of us get all fired up about our businesses (new year, new you and all that) so it’s a great time to use all that positive energy and plan some marketing for this month and beyond.
Some of us might be busy this month (yay for you!), for some of us January is the yearly drought. Either way, our customers are still out there. They might be ready to buy or they might be planning what they want to buy as soon as that wage hits their bank account.
So create a marketing campaign for January that gets your business seen – send out a newsletter, plan your social media, try a different marketing tactic.
I’ve created a list to get your brain thinking, get you inspired and stop you feeling down in the dumps – there’s a ton of things you can do this month!
Continue reading “January marketing ideas to boost your business”
If your marketing plan is something you always think about but never get round to planning, then this is the year all that changes!
Now I’ll be upfront from the start, I’m not going to get into SWOT analysis, target markets, analysing your competitors etc If that’s what you’re after, there’s plenty of articles on Google for you to get your teeth stuck into.
This blog is quite simply a resource to help you plan a simple marketing strategy for the coming year so you can put reminders in your diary of when you need to write and send blogs, schedule social media campaigns, create content for printed materials and when to advertise your products and services. Continue reading “How to create your small business marketing plan”