Designing an A5 flyer is something most businesses do, to promote themselves when starting up or for events and special offers. It’s the easy and cost effective option. But it’s also a very saturated market so your flyer has to work harder.
It’s not just about making it look pretty, there are some very essential pieces of information that need to be on your flyer in order for it to do it’s job properly.
Whether you’re using a designer or creating it yourself, here’s 9 things to remember to include on your next leaflet.
Continue reading “9 things every leaflet should include”
A marketing freebie is a great asset for your business – you can tempt people to sign up to your email list, use it as a Thank You to your customers, or simply to show your expertise and have as a download on your website or on your social media.
So how do you start? Well, I can give you a few tips from the design side but unfortunately, coming up with the content is your first job!
Continue reading “10 useful design tips for your marketing freebie”
Most of us business owners rely on the traditional 85x55mm business card – easy to handle, they fit into business card holders, they just work.
But there are a few creative alternatives around which might spark your imagination and fit your business better. They may suit your business personality and branding better, they might help you stand out more at networking events, they might even double up product tags or a loyalty card.
Continue reading “7 creative and different ideas for your next business card”
I absolutely love stickers but they are an overlooked marketing tool. Cost effective to print, they can be used in any number of ways to promote your brand, quickly and easily.
They come in a range of shapes and sizes and used well, can really enhance your brand. Print a generic design and it will work on a large range of marketing for a number of years, or print a small run for a specific campaign or event.
You can provide clients with extra information about your business, prices, information on products and services, direct them towards your social media, or even tempt them with special offers.
Just think creatively how you can use them to market your small business and raise your brand awareness.
Continue reading “10 ways to promote your small business with stickers”
Social media is just that, it’s about being social and getting to know your customers and your followers. The odd selling post is fine (your ultimate goal is to sell more, after all!) but no-one likes being blatantly sold to.
The bulk of your social media posts should be about connecting and I’ve personally found that my more personal posts get far more engagement and reach than any other. Now that’s not to say you should start spilling all your personal life all over your business page. Definitely not!
But people do buy from people and love to know more about the person they’re buying from. Big businesses and companies spend millions trying to get that personal touch across but for you it’s easy. I’ve put together 10 ideas for posts where your customers can get to know more about you and your business but without revealing every detail about your personal life.
Continue reading “10 ways to personalise your social media for small businesses”
For some businesses the Christmas period is so busy and their perfect time of year. For others, it’s more of a tough slog. They get forgotten about, they’re not really appropriate for Christmas, and business can really slow down or halt altogether.
If this sounds like you (and I’m one of those people), there are lots of things you can do throughout December to keep your business visible and get your customers ready to spend with you when Christmas isn’t all consuming and they have the money to spend again.
Continue reading “10 creative ways to help your business stay visible over Christmas”
When it comes to leaflets we always seems to fall back to the trustworthy A5 flyer.
Solid and dependable, you know where you are with it – everyone is familiar with the famous A5 flyer.
If you’re simply after a double sided flyer, I’ve written another blog about alternatives to the A5 flyer which might suit your project better or help you look a little different and stand out from the crowd.
However, before you jump straight in with both feet and get your flyers ordered, have a good think whether it’s a flyer you really need or whether a small folded leaflet might suit your marketing project better.
Continue reading “10 leaflet ideas to inspire your next marketing project”
Coming up with ideas for social media posts can be time consuming and frustrating. We’ve all been there, sat at the computer wracking our brains for some thing interesting, funny or useful to post to our followers. And the more we think about it, the harder it seems to get!
To make things a little easier, and get the creative juices flowing, I’ve come up with 10 ideas for your social media posts. And these will work for any type of business, just adapt them for what you need.
Continue reading “10 creative ideas for social media posts”
What’s the best way to show your customers how you can solve their problem?
By showing them how you solved the problem for someone else.
And not only are you showing how you can solve a problem, you’re also giving customers an insight into your little world, how you work and what they can expect from you. Whether it’s a particular way of working or a process you use, they can get to know more about your business and hopefully want to work with you.
Continue reading “10 reasons to use case studies in your marketing”
Blogs are simply the best.
They can help drive traffic to your website and improve your SEO.
People are more likely to trust the information they read on a blog.
And they’re free! (unless you’re super busy then you can pay an expert to write for you)
However, once you’ve spent the time researching and writing and have finally hit the publish button, what next?
Even if you’ve only been blogging a short while, you’ll have very quickly built up a wealth of information that you shouldn’t just forget about.
Let’s see what you can do with it.
Continue reading “10 things to do with your blog after you hit publish”